WORK

Wellness and digital media are white-space opportunities for celebrity talent, and we offer the resources and low-risk pathways to execute new media ventures. Discover a few of our investments and case studies — plus our in-house newsletter.

Springbank Collective — Backing companies building the tools, products, and services that define the future of inclusive work, the new care economy, and the next wave of financial progress. We provide strategic guidance to their portfolio as investors in the fund.

Amboy Street Ventures — Dedicated to the growth of sexual health and women’s health technology startups. We are investors in the fund, offering strategic partnership to their portfolio companies.

Cure Hydration — An all-natural, no sugar added, electrolyte hydration powder. We facilitated a multi-year partnership between Cure and creator @bigtimeadulting.

Happy Viking — A plant-based protein drink co-founded by Venus Williams. We produced promotional and social content featuring Venus.

HOP WTR — A non-alcoholic sparkling hop water crafted with crisp, bold hops, and mood-boosting adaptogens and nootropics.

Proper Good — Affordable, ready-to-eat, everyday meals that are better-for-you than traditional quick alternatives.

BEHAVE & Busy Phillips — Owned end-to-end partnership, delivering a 300% boost in e-commerce sales upon launch.

Cure & @bigtimeadulting — This talent partnership we led crushed benchmarks — generating 85x orders, 66x revenue, and 150x clicks against other brand partners.

Happy Viking & Venus Williams — Our in-house creative remains the brand’s top-performing social content.

This Little Light — Created and produced this podcast with Flea (of the Red Hot Chili Peppers) about falling in love with music. Distributed with Cadence13 and featuring a collection of music legends across 15 episodes, the podcast launched March 2023 and immediately hit the Top 10 Music podcast chart with a 5-star rating.

Prism — Our Webby-winning destination for openminded, personal, and entertaining takes on mental, physical, and social health. Here are a few recent editions:

• The first rule of Ozempic is: you do not talk about Ozempic.
• Fire your therapist, start powerlifting.
• It’s giving sperm (and where to get some).
• Do you self-identify as doing the most?
• Clawing out from a data-driven shame spiral.
• OnlyFans is having an identity crisis.
• Are we killing our kids?
• What if singledom is the destination?
• "I’m not addicted to Adderall… but I might be addicted to the ADHD label."
• Anxiety isn't a hobby.
• “Quit things in the order they’ll kill you.”
• In your Easter basket: advice on “am I queer?” and ADHD diagnoses.
• Are you drowning in a “wellness” whirlpool?