Happy Viking & Venus Williams

Ahead of its launch, Happy Viking engaged Parallel to identify a celebrity co-founder aligned with the brand’s ethos of positivity and performance. Parallel secured Venus Williams and architected the partnership end to end — from deal structure to creative execution — animating the brand out of the gate.

  • Investment funding
  • Partnerships strategy
  • Talent relations
  • Creative development
  • Launch & press strategy
  • Strategic advisory

Results

  • Led to a celebrity investment round with Kevin Durant, Serena Williams, and Megan Rapinoe
  • Landed Glamour Magazine cover feature