Cure & Caitlin Murray

Cure built trust through science and clean ingredients, but credibility alone couldn’t grow the brand — they needed personality. Parallel set out to find a partner who could bring warmth, relatability, and real-world storytelling to show how Cure fits into everyday life.

  • Investment funding
  • Partnerships strategy
  • Talent relations
  • Creative development

Results

  • Generated 85x orders, 66x revenue, and 150x clicks compared to other brand ambassadors
  • Drove 6.4× the brand’s average monthly reach on Instagram