Jobs

Parallel is a producer and investor focused on health and wellness, oftentimes working alongside well-known talent to help grow our projects. It's also the publisher of Prism, who's seeking a VP of Content.

Across our three partners we have expertise in film, digital media, live entertainment, and business building. Our full team’s experience includes creative strategy, digital production, venture capital, partnership building, and branded content across all formats.

We’re the sister company of Waypoint Entertainment, a production, development and financing company that has produced numerous award-winning films.

Parallel is looking for a VP of Content to build and lead its content platform, Prism. Originally launched as a newsletter in 2021, we’re reimagining and growing Prism beyond its initial modest footprint, and you’ll be responsible for its revised strategy, relaunch, and growth plan.

You have considerable content production and management experience and are excited about building and leading something new. You’ll scale Prism into a content engine that’s multi-format (i.e. developing video, audio, and digital communities), multi-perspective (i.e. incorporating stories from influential celebrities, creators, and writers from our network), and multi-platform (i.e. expanding to YouTube and external distributors). Our goal is to tell unparalleled stories about mental, physical, and social health—essentially the go-to destination for entertaining content about the messiness (and amusingness) of the human condition. Nbd.

You have equal strengths in strategic thinking and creative instincts, and an entrepreneurial mindset. Experience managing creatives and collaborating with all kinds of contributors is a must.

As we’ll be covering some potentially thorny issues around health and wellness, strong journalistic integrity, a critical eye for data and research, and a well calibrated BS detector is crucial, as is a genuine interest in the health and wellness zeitgeist and how it intersects with pop culture.

You have extensive experience managing creative strategy, content creation, brand development, and operations across newsletters, social, video, audio, events/experiences, and licensing partnerships. In addition to owning our content approach and creative brand and values, you’ll also shape our strategies around audience development, operations, finance, and marketing, so any experience in those areas is great too.

And lastly, from a creative standpoint, you’re someone who loves to experiment with weird ideas and formats, and has lots of takes about the experience of trying to live healthily in strange times. You’re a creative risk taker with an open mind.

This role reports to the Publisher (partner at Parallel), but operates with considerable autonomy.

Lead content creation and operations

• Establish and foster our editorial perspective and vision
• Recruit and manage team of writers, video creators, and designers
• Oversee (including brainstorm, create, assign, edit) all content production across formats
• Establish and maintain journalistic standards and practices
• Scour culture to ensure that our approach to health and wellness reflects the current pop culture conversation
• Execute content strategies across formats and platforms

Spearhead content partnerships with celebrities, creators, and writers

• Work with our team (and our existing network) to pitch and create stories with influential people, including scoping talent’s involvement, collaborating with their teams, and coordinating in-person shoots or events
• Foster and maintain relationships with a robust pipeline of potential influential collaborators (and their teams/reps)
• Proactively build and maintain relationships with potential buyers/distributors of our talent-driven content (i.e. podcast networks, streamers, newsletter platforms, etc.)

Brand development and strategy

• Define and grow our positioning as a thought leader in the health and wellness space
• Build audiences via executing strategies for audience growth and engagement

Team leadership and management

• Establish positive team culture that values inclusion, collaboration, creativity, and humor
• Collaborate with VP of Operations on HR, finance/budgeting, and hiring

Business development and marketing

• In partnership with existent team, build subscription and ad strategies, as well as development of additional ancillary revenue opportunities
• Support marketing efforts, particularly via oversight of creative assets and brand materials
• Spearhead PR strategy, identifying potential stories to pitch and establishing a name for our brand
• Promote the brand in public settings, and maintain strong relationships with potential brand partners and contributors

• 10 years of experience leading creative teams, production, and operations at a publisher or producer

• Genuine interest in and a unique POV on the contemporary state of health and wellness
• Proven track record of creating/overseeing content across formats, including (but not limited to) newsletters, video, audio, digital community, and events
• Ability to balance high-quality, well-researched content with entertainment value
• Strong business acumen, including experience managing subscription, membership, and paywall strategies
• Product development experience, particularly around building digital content with mobile-first approach
• Strong analytical skills to track content performance with tools and strategies to track and leverage audience insights and engagement metrics
• Experience scaling a publication or project from inception to an established brand with a consistent publishing/release cadence
• An understanding of distribution platforms and algorithms (YouTube, TikTok, Instagram Substack, Spotify, etc.)
• An eye for brand development and building, including visual identity, brand voice, and audience engagement strategy
• Experience managing and collaborating with influential people (and their teams), as well as executing partnerships with outside collaborators and brands
• Ability to build and manage budgets and growth plans
• An eagerness to network and help make a name for our brand in the press and other public settings
• An established ability to build culture in an organization, particularly one that values a collaborative spirit and sense of humor

This job offers a base salary of $200-250K with opportunities for bonus compensation as well. It includes a full benefits package: medical (including an HRA and FSA), vision, dental, parental leave, 401K with employer contribution (after a year of employment), unlimited vacation policy as well as two weeks of full office downtime. The role is based in LA and expected to work in an east side office Tuesdays and Thursdays. Parallel is an equal opportunity employer, and underrepresented applicants are encouraged to apply.

If interested, please send a cover letter and resume to info@parallel.la.