How we work
We’re connectors and translators, helping companies forge meaningful business relationships with mission-aligned talent–and also often making our own investments into the partnerships in the process.
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Prominent talent
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Mission-driven companies
We work with influential people who have a genuine interest in helping grow ambitious brands with wellness missions. Here’s our Parallel Path for working with talent and their teams:
Brainstorm possible areas of interest and impact
Evaluate potential partnerships, ensuring commercial viability and mission alignment
Crew up a creative support team to help supercharge partnerships with complementary content
Identify potential operational partners
Align on opportunities, and help align incentives between brands and talent
Execute on content to help realize the full potential of the partnership
We invest in wellness-focused companies and help them build and leverage partnerships with authentic and influential talent. Here’s our Parallel Path for working with brands:
Opportunity map to identify key goals and KPIs for talent partnerships
Explore potential partners and accompanying content initiatives
Structure partnerships with the right talent match
Create content (alongside a brand’s in-house team when preferable) to leverage talent and activate the full potential of the partnership