FAQ

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We define it as anyone with a unique perspective and a penchant for storytelling, including (but not limited to) creators, actors, athletes, musicians, directors, writers, and media personalities.

These days, every brand is a storyteller, and it’s hard to cut through the noise. An influential creative with a unique perspective aligned with your brand helps get your story across and builds connections with your customers. And luckily, we can find your brand the perfect match.

We structure partnerships to ensure that incentives between talent and brands are aligned; we all succeed together.

You could, but it’s usually not that easy. We can help navigate the complex system designed to protect the time and bandwidth of talent that makes access tricky. Also, the best fit for your brand is not always the person that immediately comes to mind. Our Talent ID process surfaces names that might not be on your list, but that might be an excellent fit for your brand.

LA and NYC, but we love working with teams everywhere in between.

Indeed! An active interest in a talent partnership is one of the key criteria we look for in a potential investment. We’re interested in companies that have both a clear focus on wellness and that could benefit from our talent partnership services. A good rule of thumb is: if it's a wellness product or service and you can imagine talent being an end user, then we're probably interested.

We live out the parallel name in a few ways: We work with brands and talent in parallel, we offer influential people opportunities parallel to their primary careers, and we're drawn to companies that pursue success and purpose in parallel. Plus, let's be honest, we also loved the brand design opportunities... we are a team of creatives after all.

Waypoint Entertainment is a production company co-founded in 2010 by Ken (one of our co-founders). Guided by a collaborative and passionate team, the company provides creative and financial services to their projects, serving as an incubator that empowers talent and filmmakers through all stages of development and production.

Among Waypoint’s notable film credits are Yorgos Lanthimos’ Oscar and BAFTA-winning THE FAVOURITE starring Emma Stone, Olivia Colman and Rachel Weisz for Searchlight Pictures; Shane Black’s detective thriller THE NICE GUYS featuring Ryan Gosling and Russell Crowe with Warner Bros.; Destin Daniel Cretton’s THE GLASS CASTLE with Woody Harrelson and Brie Larson for Lionsgate; Scott Cooper’s HOSTILES starring Christian Bale and Rosamund Pike; Martin Scorsese’s SILENCE featuring Liam Neeson, Andrew Garfield and Adam Driver; Terrence Malick’s SONG TO SONG starring Ryan Gosling, Rooney Mara, Michael Fassbender and Natalie Portman; and Malick’s KNIGHT OF CUPS with Christian Bale, Cate Blanchett and Natalie Portman.

Waypoint’s latest feature CUCKOO, written and directed by Tilman Singer, stars Hunter Schafer, Dan Stevens and Jessica Henwick, and recently had its world premiere at the 2024 Berlin International Film Festival. NEON is set to release the film later this year.